A woman holding pink balloons stands next to a pink vehicle with a brick wall and windows in the background. There are text annotations and a pink quiz with star options labeled jelly bean, cotton candy, fruit snack, and bumblegum.

Starface

Role: Designer
Creative Director: Nicole Dyer

For the re-launch of Starface’s limited-edition Pink Star, I developed a bold and playful graphic direction that stays true to the brand’s signature aesthetic while introducing fresh, experimental treatments. Drawing inspiration from Y2K nostalgia and hyper-pop culture, the concept celebrates self-expression through dynamic layouts, expressive typography, and high-energy compositions.

I translated this visual direction into a cohesive suite of digital assets, including a launch email, banner ads, and an Instagram ad, ensuring consistency across every touchpoint. By balancing Starface’s established brand voice with new creative explorations, the campaign captures the fun, rebellious energy of the Pink Star product while driving excitement and engagement among both loyal fans and new audiences.

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  • An image of The Float House.

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